A live demo of Bladox Point of Sale Terminal
has been presented
at the TI Low Power Wireless booth at CES'07, Las Vegas.
Utilizing Texas Instruments CC2420 radio chip,
the BRA device brings 2.4GHz 802.15.4 wireless to any
mobile phone produced since the year 1998.
Together with banks and technology partners Bladox
is developing
an innovative mobile proximity payment system called PayTus. It offers
many unique features that cannot be matched by any
other technology available today.
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Easy spending - PayTus enables as convenient payment as possible.
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Proximity payment - distance for payment can be several meters.
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Proximity marketing - PayTus gives user access to proximity e-coupons
and sale events while strictly protecting user privacy. User
has to explicitly turn on the offers.
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PayTus is independent of mobile operators.
This critical advantage allows banks to deploy
mobile payment system without having to share transaction
fees with mobile operators. Banks just issue slightly
different looking payment card - the BRA token for mobile
phone.
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PayTus is independent of mobile phone vendors. There is no need to wait for future phones this and that enabled.
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No software installation, no uploads - BRA is just plugged
into phone SIM connector together with operator SIM card and
PayTus menu is immediately available in the phone user interface.
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PayTus solves the trusted terminal problem. Compared to
existing payment systems, merchant cannot do any harm
to customer, there is no risk for any party involved.
There is no need to certificate merchants and payment
devices used. Every PayTus user can also be a merchant.
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And there is more to come...
PayTus is currently being tested in West Africa.
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